As you start communicating more with this next group of prospective students, I’ve got some important advice if you want to stand out in their Inbox. Get rid of any long and generic information filled messages that lack personalization and feel like a full-on sales pitch. If you don’t, you will increase the chances that they’ll ignore some or all of the future messages you send. Remember, you’re always competing for attention, and Gen Z attention spans have not declined, they

Yes, May 1 is an important date on the calendar for some colleges and universities. But at the end of the day, a lot of schools will still be working hard over the next couple of months to successfully bring in their next class. As your school receives new applications and you admit new students who are interested in starting this fall, let me provide some quick words of caution. Do not try to rush those students through their decision-making process. Do that and you risk ove

Here’s a communication practice and habit that separates a very successful territory manager from an average one. A lot of admissions counselors and recruiters are great at answering questions when a prospective student or parent reaches out. The problem with the practice of waiting is you end up missing opportunities – to know when/why a student’s mindset has changed, to know when/why they’re feeling unsure about something, or to know when they’re ready to make their decisio

It happens every fall. You have a bunch of inquiries who seemed really excited and engaged at a college fair, high school visit, or when they visited campus, but they haven’t taken the next step and they’ve also become unresponsive. Prospective students avoid like we avoid – it’s normal human nature. But, when I look through my survey research with thousands of prospective students, the five most common reasons for ghosting a college are: Your emails feel impersonal and they