It continues to be one of the biggest mistakes that many admissions offices and counselors make each year that negatively impacts their yield: Not communicating with parents in a way that feels personal and makes them feel like the important partner they are in the college search process. According to my latest Top Tier Higher Ed data, only 11.7% of students said their parent(s) or guardian(s) didn’t help them with one or more things during their college search. If you’re wo