During the month of July I shared articles that contained tips to help you start, and continue to have, productive early conversations with this next class of prospective students. A handful of readers messaged me and asked what college related things many rising senior inquiries and prospects are thinking or wondering about at this point in time. Over the past few years I’ve been able to identify ten topics that admissions and enrollment marketing teams should consider askin

In previous articles I’ve explained that prospective students are more likely to share key details about their college search process if you ask better questions – ones that are more casual, direct, and relatable. Sometimes though you can ask a great question and students still struggle to respond. That’s normal and often times it’s because they’re either worried about saying the “wrong thing,” or you haven’t established enough trust and rapport with them. In that situation

I’m often asked what separates the good from the great when it comes to student recruitment, territory management, marketing, or leadership. After reflecting on 30 years of friendships and conversations with other CEO’s, Fortune 500 executives, college and professional coaches, a few professional athletes, and a number of other high performers across multiple industries including Higher Ed, I can tell you that being elite requires mastering the mental game. Mental skill

A lot of college admissions and marketing professionals continue to tell me some version of the following: Gen Z has a low attention span and that’s a big reason why they don’t read all the emails we send. Whenever I hear that – including this past week – I push back. I would argue that a young person's attention span has actually evolved to be more selective because of the amount of information being delivered to them on a daily basis. Psychologists and cognitive researchers