High school visits and college fairs have been popular topics these past few weeks during the 1-on-1 meetings I do with admissions...

We all have bad days. This past Friday night I was sitting on board my first flight home from Madison to Detroit when the captain came...

“Stop sounding like you just memorized a script. It’s annoying! Just talk like a normal human.” Dozens of student quotes similar to that...

As you start communicating with this next class of students I thought it would be helpful to highlight two common mistakes I continue to...

Later this week is my favorite holiday of the year – Independence Day. Around July 4th we have multiple events in our neighborhood that...

In previous articles I’ve explained that prospective students will share all kinds of helpful information if you ask better questions –...

Finding out that a student has chosen another college can be hard, especially if you were feeling like your school was going to be the...

One small word can make a big impact: because. When used in conversations with prospective or admitted students, “because” gives your request purpose and boosts response rates. Whether encouraging a visit or nudging toward a decision, adding “because” provides context that motivates action. Try it in your next email or conversation—and watch how it opens the door to deeper engagement.