Dealing with unresponsive students who previously showed interest in your school is a common problem every single year.  As you might imagine, radio silence can mean different things depending on a student’s individual situation. Besides the obvious factors of cost, your school’s location, and/or its size, here are a few additional indicators that usually mean a high school senior or transfer inquiry is no longer interested. If they visited campus more than 30 days ago and st

Over the past few years prospective students have become more comfortable receiving text messages from colleges and universities during their search. While that isn’t exactly breaking news, here are two things you need to be extremely mindful of as you continue to use this tool with traditional students. First, I think we can both agree that the overwhelming majority of Gen Z has email fatigue. If Higher Ed is going to avoid text message fatigue it’s essential to listen to yo

Raise your hand if you don’t enjoy making phone calls to prospective students. When I ask that question during a workshop or conference session I’m leading, 70-75% of the audience reaches for the sky. The most common reason? Hardly anyone answers their phone so it feels like a waste of time for the person making calls. Good news! That particular problem is easily fixable, just keep reading. Let’s start by discussing the latest data. According to my Top Tier Higher Ed research

It continues to be one of the biggest mistakes that many admissions offices and counselors make each year that negatively impacts their yield: Not communicating with parents in a way that feels personal and makes them feel like the important partner they are in the college search process. According to my latest Top Tier Higher Ed data, only 11.7% of students said their parent(s) or guardian(s) didn’t help them with one or more things during their college search. If you’re wo