I will help improve the overall in-person visit experience that you currently offer prospective students and their families - namely different customer service aspects, as well as increasing engagement levels between those visitors, your admissions staff, and your student tour guides/ambassadors.

Your audit will be broken down into a number of different parts:

 

• Focus group survey - I will conduct a unique survey of incoming or current first-year students who previously visited your institution during their college search.

• Visit communications audit - Ahead of my visit to your campus, I will review all the pre and post-visit messaging that is currently utilized and sent to prospective students and their families.

• Campus walking tour audit – After speaking with leadership and getting a better understanding of the overall visit logistics and pain points, I will proceed through the check-in process and experience the entire daily visit just like a prospective student and family would.

• Tour guide meetings - I will meet with a handful of pre-selected student tour guides and have them share their thoughts on the walking tour, tour route, information they share, as well as their onboarding and training processes.

• Tour guide training - I will provide approximately 90 minutes of communication, relationship building, and customer service training to all student tour guides.

• Student Designed Campus Visit Overhaul - I will meet with a predetermined focus group of 5-8 current students. I will guide them through designing the "perfect" campus visit if it was up to them to convince their best friend and they were in charge of the visit planning and execution.

At the conclusion of our partnership, I will provide a detailed report that includes feedback, recommendations, and tips to deliver a deliver a more audience-centered, engaging, and memorable visit experience.