Enrollment And Staff Retention Solutions For Higher Ed

Top Tier is an industry leader providing staff training and professional development, and helping colleges and universities shift from transactional to relational enrollment communications.

Even though it’s not an easy or fun topic to discuss, we both know how important the “money” conversation is when it comes to a student’s college search process. The best way to figure out a starting point for leading a personalized conversation is by answering one or more of the following questions: What stage is the prospective student at? What does the student and parent(s) or guardian(s) know about how financial aid for college works? What has their family been talking ab

Here’s a communication practice and habit that separates a very successful territory manager from an average one. A lot of admissions counselors and recruiters are great at answering questions when a prospective student or parent reaches out. The problem with the practice of waiting is you end up missing opportunities – to know when/why a student’s mindset has changed, to know when/why they’re feeling unsure about something, or to know when they’re ready to make their decisio

Over the past few years prospective students have become more comfortable receiving text messages from colleges and universities during their search. While that isn’t exactly breaking news, here are two things you need to be extremely mindful of as you continue to use this tool with traditional students. First, I think we can both agree that the overwhelming majority of Gen Z has email fatigue. If Higher Ed is going to avoid text message fatigue it’s essential to listen to yo