We all have bad days. This past Friday night I was sitting on board my first flight home from Madison to Detroit when the captain came...

In previous articles I’ve explained that prospective students will share all kinds of helpful information if you ask better questions –...

Late inquiries deserve more than a rushed push to enroll. Instead of overwhelming them with deadlines and forms, focus on building trust through empathy and personalized guidance. Help them navigate their decision by asking thoughtful questions and involving their parents or guardians when appropriate. The goal is to support, not pressure—leading with understanding makes all the difference in helping students choose your school confidently.