After reading last week’s article, a new subscriber from my newsletter community emailed and asked for more context about students who are on the verge of making their college decision, but seem stuck because they’re worried about making the wrong decision. Over the past 12 years I’ve been asking students on surveys after a final decision has been made, which one of these was their biggest fear during the college search process (Choices: Making the wrong decision, Moving away

We all have bad days. This past Friday night I was sitting on board my first flight home from Madison to Detroit when the captain came...

In previous articles I’ve explained that prospective students will share all kinds of helpful information if you ask better questions –...

Late inquiries deserve more than a rushed push to enroll. Instead of overwhelming them with deadlines and forms, focus on building trust through empathy and personalized guidance. Help them navigate their decision by asking thoughtful questions and involving their parents or guardians when appropriate. The goal is to support, not pressure—leading with understanding makes all the difference in helping students choose your school confidently.