As you enter the home stretch with this next class of students, your admitted student events will play a critical role in helping you achieve your enrollment goals and minimize melt. So, how will your events be different, unique, or better than your competitors? I ask because in the campus visit audits I do with colleges and universities, most students describe these events as looking and sounding very similar. Students move around from room to room, sitting through a bunch o

According to the latest Top Tier Higher Ed research, parents and guardians have become more active and influential in a student’s college...

During the college search process there are some key moments where a prospective student’s mindset significantly shifts. One of those is...