When I talk about territory management during the training workshops I lead, one of the things we discuss is key times when an Admissions Counselor or recruiter should be proactively reaching out to a student. One of those times is the week of a campus visit or event they’ll be taking part in. Another, which is the focus of today’s article, is after a student visits or attends an in-person event. Ongoing research done by Top Tier Higher Ed shows that after a student has spent

As you continue to communicate with both undecided admitted students and rising high school seniors, I thought it would be helpful to highlight two common mistakes I continue to see a lot of admissions counselors and enrollment marketers make. #1 Checking in, over and over again Last week I was talking with an Admissions Counselor at a university I partner with, and when she pulled up her recent emails to undecided seniors, each one was essentially the same. She asked questio

We both know how important the “feel” of campus is as it relates to a student’s college choice. According to my Top Tier Higher Ed survey research, those feelings remain the most influential decision-making factor for the majority of traditional students - ranking higher than affordability, the customer service of your admissions staff, student outcomes after graduation, and a laundry list of other factors. Unfortunately declining visit numbers and rising no-show rates are

As you enter the home stretch with this next class of students, your admitted student events will play a critical role in helping you achieve your enrollment goals and minimize melt. So, how will your events be different, unique, or better than your competitors? I ask because in the campus visit audits I do with colleges and universities, most students describe these events as looking and sounding very similar. Students move around from room to room, sitting through a bunch o

According to the latest Top Tier Higher Ed research, parents and guardians have become more active and influential in a student’s college...

During the college search process there are some key moments where a prospective student’s mindset significantly shifts. One of those is...