We both know how important the “feel” of campus is as it relates to a student’s college choice. According to my Top Tier Higher Ed survey research, those feelings remain the most influential decision-making factor for the majority of traditional students - ranking higher than affordability, the customer service of your admissions staff, student outcomes after graduation, and a laundry list of other factors.   Unfortunately declining visit numbers and rising no-show rates are

As you enter the home stretch with this next class of students, your admitted student events will play a critical role in helping you achieve your enrollment goals and minimize melt. So, how will your events be different, unique, or better than your competitors? I ask because in the campus visit audits I do with colleges and universities, most students describe these events as looking and sounding very similar. Students move around from room to room, sitting through a bunch o

According to the latest Top Tier Higher Ed research, parents and guardians have become more active and influential in a student’s college...

During the college search process there are some key moments where a prospective student’s mindset significantly shifts. One of those is...