As humans we value honesty and authenticity from others. Unfortunately, according to the ongoing survey research I do for Top Tier, prospective students continue to feel that the majority of emails they receive during their college search are copied, pasted, and sent to the masses. Part of the problem is most colleges and universities only highlight their ‘positives’. We both know, and so do prospective students, that no college student at any school is happy 100% of the time

On average I travel about a 150 days each year. When it comes to my dinner choice after a full day of speaking, I prefer a nice non-chain...