Raise your hand if you don’t enjoy making phone calls to prospective students. When I ask that question during a workshop or conference session I’m leading, 70-75% of the audience reaches for the sky. The most common reason? Hardly anyone answers their phone so it feels like a waste of time for the person making calls. Good news! That particular problem is easily fixable, just keep reading. Let’s start by discussing the latest data. According to my Top Tier Higher Ed research