It’s becoming harder and harder to get prospective students to open an email, let alone read the entire message and take some kind of action. Today I’m going to share a handful of things you may need to stop doing before you hit send in the coming days and weeks. Most of these are simple fixes, but one or two may require a shift in your mindset. 1. Stop using subject lines that sound like a marketing message. According to my Top Tier Higher Ed survey research, 28.1% of stu

During the month of July I shared articles that contained tips to help you start, and continue to have, productive early conversations with this next class of prospective students. A handful of readers messaged me and asked what college related things many rising senior inquiries and prospects are thinking or wondering about at this point in time. Over the past few years I’ve been able to identify ten topics that admissions and enrollment marketing teams should consider askin

It happens every fall. You have a bunch of inquiries who seemed really excited and engaged at a college fair, high school visit, or when they visited campus, but they haven’t taken the next step and they’ve also become unresponsive. Prospective students avoid like we avoid – it’s normal human nature. But, when I look through my survey research with thousands of prospective students, the five most common reasons for ghosting a college are: Your emails feel impersonal and they