It happens every fall. You have a bunch of inquiries who seemed really excited and engaged at a college fair, high school visit, or when they visited campus, but they haven’t taken the next step and they’ve also become unresponsive. Prospective students avoid like we avoid – it’s normal human nature. But, when I look through my survey research with thousands of prospective students, the five most common reasons for ghosting a college are: Your emails feel impersonal and they