Territory management is definitely a balancing act. In addition to focusing on conversion and yield with this current class of students, a lot of admissions counselors are also navigating some spring travel. What’s the primary goal of a college fair or a high school visit? I would argue it’s not to give students information and get them to fill out an inquiry card. When you word vomit, ask them what questions they have, and you ask them to fill something out, their experience