Services
Enrollment
Communications
Gen Z's attention span has not declined, but their patience for boring content has. Branded, robotic-feeling emails that are transactional and have the same information, facts, and figures that are on your website will get ignored. Relational and relevant messaging is what generates action.
Revamp your enrollment communications with personalized, research-driven messaging that sparks real student and parent engagement.
This generation of students expect and crave personalized and authentic communication that doesn’t just inform, but also engages and tries to better understand their wants, needs, goals, and concerns.
Parents and guardians also desire a completely separate stream of communications that recognizes the important role they play in the process, and focuses on topics that matter to them most.
There is power in cultivating and maintaining personalized relationships with everyone from prospect or inquiry stage through deposit.
Email communication plans I can provide you with:
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Yearlong messaging for all student and parent populations
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Inquiry to app messaging
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Admitted student messaging focused on yield
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Parent/guardian messaging
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Melt specific messaging
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Junior or sophomore messaging
My Process And Why It Works
All of your email communications will come from a research-based, data-driven approach. Through surveys with both current and incoming students, as well as conversations with other campus stakeholders, I will identify key topics and important value points related to the student experience at your school.
Your unique messaging is then crafted using conversational, personalized, and engaging language that resonates with this generation of students and families.
All your communications are sent from a student’s admissions counselor because the data continues to show that relationship first recruitment works. How the admissions staff treats a student throughout their process has been one of the top college decision-making factors for more than a decade.
Your counselors will find themselves having dozens (no joke!) of meaningful, actual conversations with students who want to engage. Not only will it boost enrollment and minimize melt, this approach will change how your team approaches their work.