Dealing with unresponsive students who previously showed interest in your school is a common problem every single year.  As you might imagine, radio silence can mean different things depending on a student’s individual situation. Besides the obvious factors of cost, your school’s location, and/or its size, here are a few additional indicators that usually mean a high school senior or transfer inquiry is no longer interested. If they visited campus more than 30 days ago and st

How often have you read or said something like, “We have a welcoming and supportive community.” Or, “We can give you more opportunities here.” Or, “96% of our students are employed in a job they love or continuing their education within a year of graduating.” The problem with statements like those is they’re extremely broad and general, and they don’t offer any real context. You end up sounding like a lot of other colleges who are sharing similar information. Not providing co

According to my latest Top Tier Higher Ed data, 27.8% of students say the subject line is the number one thing that got them to stop and open a college related email during their search.   The other two survey choices are who the email was from, and the name of the college or university.   It you think about it, it makes sense because along with the sender, the subject line is the first thing they see when they scan their inbox.   At the recent NACAC Conference in Columbus I

With this generation of students, cutting out all the fluff in your emails and getting to the point increases the chances it gets...

Facts: It’s becoming harder and harder to get prospective students to open an email, let alone read the entire message and take some kind...