According to my latest Top Tier Higher Ed data, 27.8% of students say the subject line is the number one thing that got them to stop and open a college related email during their search.   The other two survey choices are who the email was from, and the name of the college or university.   It you think about it, it makes sense because along with the sender, the subject line is the first thing they see when they scan their inbox.   At the recent NACAC Conference in Columbus I

With this generation of students, cutting out all the fluff in your emails and getting to the point increases the chances it gets...

Facts: It’s becoming harder and harder to get prospective students to open an email, let alone read the entire message and take some kind...