One of the most popular sessions during the training workshops I lead  for admissions and enrollment marketing teams focuses on asking...

One of the biggest things that prospective students worry about during their college search is not knowing what questions to ask. They...

In previous articles I’ve explained that prospective students will share all kinds of helpful information if you ask better questions –...

During the college search process there are some key moments where a prospective student’s mindset significantly shifts. One of those is...

After more than a decade of studying how students make their college decisions, I can tell you that the location of your school – not...

When I run into someone who previously participated in one of my training workshops I ask them what they’ve put into practice that has...