Even though it’s not an easy or fun topic to discuss, we both know how important the “money” conversation is when it comes to a student’s college search process. The best way to figure out a starting point for leading a personalized conversation is by answering one or more of the following questions: What stage is the prospective student at? What does the student and parent(s) or guardian(s) know about how financial aid for college works? What has their family been talking ab