Services

Admissions Training & Coaching

Consistent training is a key component of both staff retention and yield.

Bring me to campus so that your admissions, marketing, and operations teams have the tools they need to effectively collaborate and boost enrollment.

Popular workshop offerings are outlined below, but keep in mind we can design a custom training experience that makes the most sense for your team.

My engaging workshops are effective for both new and experienced staff working with traditional or non-traditional students.

I will equip everyone with practical sales tools and strategies to connect, create engagement, build trust, communicate value, drive action, and be memorable.

The end result will be a more confident, proactive, and efficient team that better represents your college or university on campus, online, and on the road.

The Yearlong option features five different training and professional development touch points - a combination of in-person and virtual group trainings, and 1-on-1 meetings.

The first training is the in-person two-day Basic Recruiting Skills workshop (usually done in the summer months).

The second training – a virtual experience on Zoom – will take place in the fall once your admissions team has completed their travel season. This training will focus on next steps for communicating with newer inquiries and applicants.

For the third touch point - done virtually on Zoom (usually in December) I will meet 1-on-1 again with each admissions team member and leader, giving each person additional training and direction.

The fourth training – a one-day in-person experience – will take place in January or February and focus on helping attendees lead the conversation around financial aid, affordability, and value with admitted students and families. There will also be some discussion around a few other communication topics including overcoming objections and concerns. I will also meet 1-on-1 again with each admissions team member and leader, giving each person additional training and direction.

The fifth and final training is the in-person one-day Yield workshop (usually done in March or April).

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This one-day training experience focuses on a variety of yield and conversion topics.

Prior to the training I conduct a unique focus group survey with your current first-year students to get key insights about their college search and decision making processes. The results allow me to further customize your training and they will be shared with all attendees.

The morning session is 3 to 4 hours of group training and discussion. The afternoon will consist of 1-on-1 meetings with various admissions and enrollment marketing team members.

Topics that typically are covered include:

How Gen Z is making their college decision (important factors)
Prioritizing within your admitted student population
Key questions to ask your admitted students
Creating memorable admitted student events
Talking about financial aid and value
Effective communication with parents/guardians
Discovering and overcoming common objections and concerns
How to ask for the deposit
Preventing melt

CONNECT WITH JEREMY

My most requested training is a two-day experience.

Prior to the training I conduct a unique focus group survey with your current or incoming first-year students to get key insights about their college search and decision making processes. The results allow me to further customize your training and they will be shared with all attendees.

Day one will be approximately 6 hours of in-person learning, sharing, and strategizing.

Topics that typically are covered include:

Differentiating the experiences you provide
Improving personalization
How to get and keep a prospective student’s attention
Creating memorable campus visits
Leading the conversation
Asking better questions (and what questions to ask in certain situations)
Incorporating storytelling
Best practices for emails, text messaging, phone calls, and social media
What it means to be a territory manager
Communicating with parents/guardians effectively and confidently
Starting the conversation about cost and financial aid
College fairs and High School visits
Time management

During day two I take the time to meet 1-on-1 with each admissions and enrollment marketing team member and leader, giving everyone additional personalized training and direction based on their individual needs and experience.

Consistently executing the basics is a big key to increasing your yield.

CONNECT WITH JEREMY

Services

Admissions Training & Coaching

Popular workshop offerings are outlined below, but keep in mind we can design a custom training experience that makes the most sense for your team.

Connect With Jeremy