Services

Admissions Training & Coaching

Training is the not so secret tool that transforms your staff’s customer service, boosts their job satisfaction, increases yield, and improves collaboration with campus partners.

Bring me to campus so that everyone has the tools they need to grow and be successful.

Popular workshop offerings are outlined below, but we can design a custom training experience that makes the most sense for your team.

Recruitment and retention are everyone's job, and with proper training everybody on your campus has the ability to make an impact.

My engaging in-person workshops are effective for both new and experienced staff working with traditional or non-traditional students.

I will equip everyone with tools, tips, and audience-centered strategies that actually move the needle.

The end result will be a more confident, proactive, and efficient group that better represents your college or university on campus, online, and on the road.

The Yearlong option features six different training and professional development touch points - a combination of in-person and virtual group trainings, plus 1-on-1 meetings.

The first training is the in-person two-day Basic Recruiting Skills workshop (usually done in the summer months).

The second training – a virtual experience on Zoom – will take place in the fall once your admissions team has completed their travel season. This training will focus on next steps for communicating with newer inquiries and applicants.

For the third touch point - done virtually on Zoom (usually in December) I will meet 1-on-1 again with each admissions team member and leader, giving everyone additional training and direction.

The fourth training – a one-day in-person experience – will take place in January and focus on helping attendees lead the conversation around financial aid, affordability, and value with admitted students and families. There will also be discussion around a few other communication and territory management topics including managing conversations with admitted students.

The fifth touch point is the in-person one-day Yield workshop (usually done in March or April).

The sixth and final touch point is done virtually on Zoom (usually in May). I will meet 1-on-1 again with each admissions team member and leader, giving everyone additional training and direction.

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This one-day training experience focuses on a variety of yield and conversion topics.

Prior to the training I conduct a unique qualitative and quantitative focus group survey with your current first-year students to get key insights about their college search and decision making processes. The results allow me to further customize your training and will be shared with all attendees.

The morning session is 3 to 4 hours of group training and discussion. The afternoon will consist of 1-on-1 meetings with various team members and leaders, giving each person additional personalized training and direction.

Topics that typically are covered include:

How Gen Z is making their college decision in 2026
Improving personalization
Prioritizing within your admitted student population
Key questions to ask your admitted students
Improving your emails, text messages, and phone calls
Talking about cost, financial aid, and value
Parents/guardians and the important role they play in the decision
Discovering and overcoming common objections and concerns
Creating memorable admitted student events
How to ask for the deposit
Preventing melt

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My most requested training is a two-day experience that focuses primarily on communication and sales skills. Teams that are typically involved in this workshop include admissions, enrollment marketing, operations, and campus visits/events.

Prior to the training I conduct a unique qualitative and quantitative survey with your current or incoming first-year students to get key insights about their college search and decision making processes. The results help me further customize your training experience, and will be shared with all attendees.

Day one will be approximately 6 hours of in-person learning, sharing, and strategizing.

Topics that typically are covered include:

Being memorable
Differentiating the experiences you provide
Improving personalization
Upgrading your campus visit
How to get conversations started
Keeping a student's attention
Asking better questions (and what questions to ask in different situations)
How to incorporate storytelling
Improving your emails, text messages, and phone calls
Utilizing social media
Territory management
Communicating with parents/guardians effectively
Starting the conversation about cost and financial aid
Navigating college fairs and high school visits
Organizing your day and time management

During day two I take the time to meet 1-on-1 with each team member and leader, giving everyone additional personalized training and direction based on their individual needs and experience.

Consistently executing the basics is a big key to increasing your yield.

CONNECT WITH JEREMY

Services

Admissions Training & Coaching

Popular workshop offerings are outlined below, but we can design a custom training experience that makes the most sense for your team.

Connect With Jeremy