Services
Admissions Training & Coaching
Consistent training is a key component of both staff retention and yield. Instead of sending a few people to a conference, bring me to campus so that everyone can benefit. Over the past decade plus my engaging workshops and 1-on-1 conversations have helped thousands of Higher Ed professionals become more effective recruiters, territory managers, communicators, writers, and leaders.
Popular workshop offerings are outlined below, but keep in mind we can design a unique training experience that makes the most sense for your team.
My engaging workshops are effective for both new and experienced staff working with traditional or non-traditional students. I will equip everyone with practical sales tools as well as the latest best practices around how to connect, build personal relationships and trust, create engagement, communicate value, and drive action. The end result will be a more confident, proactive, and efficient team that better represents your college or university on campus, online, and on the road.
My most requested training is a two-day experience.
Prior to the training I conduct a unique focus group survey with your current or incoming first-year students to get key insights about their college search and decision making processes. The results will be shared with all attendees, and they allow me to further customize your training.
Day one will be approximately 6 hours of in-person learning, sharing, and strategizing.
Topics that typically are covered include:
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Differentiating your experiences
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Personalization
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How to get and keep a student’s attention
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Leading the conversation
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Asking better questions (and what questions to ask)
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Prospective students’ fears and how to address them
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Best practices for emails, text messaging, phone calls, and social media
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Communicating with parents/guardians
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Talking about cost and financial aid
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Storytelling
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College fairs and High School visits
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Time management
During day two I take the time to meet 1-on-1 with each admissions and enrollment marketing team member and leader, giving everyone additional personalized training and direction based on their individual needs and experience.
Consistently executing the basics is a big key to increasing your yield.