As you enter the home stretch with this next class of students, your admitted student events will play a critical role in helping you achieve your enrollment goals and minimize melt. So, how will your events be different, unique, or better than your competitors? I ask because in the campus visit audits I do with colleges and universities, most students describe these events as looking and sounding very similar. Students move around from room to room, sitting through a bunch o

It continues to be one of the most common mistakes that admissions counselors and enrollment marketers make each year: Not communicating separately with the parents/guardians of admitted students in a way that feels personal, and makes them feel like a valued partner in the decision-making process.   Taking it a step further, there’s a very good chance you currently have multiple admitted but undecided students who have received their financial aid package and want to submit

Today I want to share something that most admissions counselors and student tour guides need to do more consistently. Once you get a prospective student talking and sharing it’s important to take the feedback you receive and in many cases dig a little deeper so you can understand the why, the how, or the when behind something. The best way to do that is by being curious and asking one or more follow-up questions. Follow-up questions not only show that you’re actively listenin

During two separate conversations last week, a pair of admissions counselors asked me for advice about admitted students who don’t seem to be in a rush to submit their deposit. My first question for each counselor was, “Do you have a sense of why that is?” Neither one seemed 100% sure, and as we started to discuss things further it became clear that for many of their students, creating additional engagement to get more context was an appropriate next step. During both convers