Within your admitted student population you have a group of students and families who shortly after they receive their financial aid package(s) will be ready to end the college search process.   My ongoing Top Tier Higher Ed data says that almost 38% of students over the past three years had the college or university they ended up choosing as their #1 choice at the time they applied. Today’s strategy will help you determine who some of those students are by uncovering importa

Here’s a communication practice and habit that separates a very successful territory manager from an average one. A lot of admissions counselors and recruiters are great at answering questions when a prospective student or parent reaches out. The problem with the practice of waiting is you end up missing opportunities – to know when/why a student’s mindset has changed, to know when/why they’re feeling unsure about something, or to know when they’re ready to make their decisio